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Case study: MKFM

MKFM have been a client for several years, from before they successfully gained an FM license. We have helped them with the design of a wide range of marketing material to gain significant awareness in the local area. As they prepared for the launch of their full-time FM broadcast, they felt their identity didn't truly reflect their branding and intended target audience, so they asked us to have a look.

Branding for MKFM DAB and FM radio
MKFM logo concepts
FM version of MKFM logo
DAB version of MKFM logo
MKFM radio station graphics

The rollout

Being a central part of the Milton Keynes community, they wanted to highlight their inclusive approach, we decided that an evolved version of their branding was key, so that it wouldn't confuse the existing audience.

After completing the re-branding, we then looked at the new graphics for a wide range of applications, these included: vehicle liveries, the mobile radio pod, located at Stadium MK and the new town centre based radio station.

MKFM vehicle livery
Design for town centre based radio pod

Our client, Darren said...

"We call on Fusing Creativity usually when the deadline was yesterday! They are always quick to jump on projects without losing the quality we expect."